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Employee and Customer Recognition
Employee and customer recognition awards allow hard-working people to be acknowledged. They provide a great morale booster and generate enthusiasm. Everyone loves a pat on the back, knowing that they’re . . .
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Sharpen Your Image
Keeping your organization on the leading edge of your industry directly affects your success. It attracts employees and customers to your organization. When your company maintains a sharp looking image . . .
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Think With Ink
Imagine if two people handed you flyers promoting the sale of roses ö one a brown flyer printed with black ink and the other, a pink flyer printed with burgundy ink. Which sale would you be more likely . . .
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The Universal Logo
Creating a logo takes great foresight. All effective logos have two main attributes. They can be used in a variety of colors from black and white to four-color and they can be enlarged or reduced. Logos . . .
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Questions and Answers
What steps must be taken for a company name or logo to be protected? - SLL This is a very complicated question. If you are making decisions for your company, contact a trademark attorney. Certain . . .
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Make Your Message Stick
Whether it's a company logo, a campaign theme or your company's advertising slogan, you want your message to stick. Consider some of the following ways to make a great impression. Some basic guidelines . . .
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Color Forecasters Predict Bright Future
Color affects almost every purchase we make. It affects the way we feel and think about a product. The colors you use to promote your business can dramatically affect your sales. For example, when . . .
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Maximizing Your Color Choices
Have you ever considered how many colors you can get out of a job that's run in one color of ink? Believe it or not, you can get at least three: the color of the ink, the color of the paper and different . . .
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Repetition wins the race
Brand recognition is of paramount importance when building relationships with your clients. Repetitively viewing your company’s name will allow your company to subconsciously be included . . .
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Build a Better Brochure
People often ask too much of the lowly brochure. Some think that just having a “good brochure” will fix a myriad of marketing problems. Unfortunately, that’s not the case. Too many brochures . . .
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