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Colored Stock Yields Higher Response
Consider the difference between a black and white and colored picture. While black and white pictures can create striking, dramatic looks, colored pictures provide detail. Color pictures tend to be more . . .
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Make Your Message Stick
Whether it's a company logo, a campaign theme or your company's advertising slogan, you want your message to stick. Consider some of the following ways to make a great impression. Some basic guidelines . . .
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Maximizing Your Color Choices
Have you ever considered how many colors you can get out of a job that's run in one color of ink? Believe it or not, you can get at least three: the color of the ink, the color of the paper and different . . .
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Dummies Make Planning Easier
When designing booklets or programs, sometimes it's hard to judge how many pages the finished piece will have. It may also be hard to determine which pages will have color. Making a dummy or miniature . . .
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Discover the Hitting Power of Envelopes
Imagine running to your mailbox and finding an envelope that says one million dollars enclosed. You would probably rip open the envelope and head straight for the bank. You can generate this same type . . .
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Capture New Customers Through Referrals
What would your results be like if every one of your customers brought in one new customer this year? What do you think it would take to get these kind of results? You might be surprised to find out . . .
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A Perfect Finish
Sometimes a project needs a little extra something to make it stand out. A few little finishing touches can take a design from good to great. You can choose from a number of creative finishing options, . . .
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The Psychology of Color in Printed Materials
When you design a piece that will be printed in color, you have to make decisions on the colors to use. Rather than just selecting the first color swatch your mouse happens to click . . .
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