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Think With Ink
Imagine if two people handed you flyers promoting the sale of roses ö one a brown flyer printed with black ink and the other, a pink flyer printed with burgundy ink. Which sale would you be more likely . . . click here for the full article... The Universal Logo Creating a logo takes great foresight. All effective logos have two main attributes. They can be used in a variety of colors from black and white to four-color and they can be enlarged or reduced. Logos . . . click here for the full article... Questions and Answers I've been told some grades of paper are better than others for certain jobs. What is a paper grade and what are the factors for choosing one? The term paper grade refers to paper categories . . . click here for the full article... Test Your Printing Knowledge 1. Paper was invented in (a) Babylonia (b) Italy (c) Greece (d) China (e) North America 2. This is generally used to prevent cover stock from cracking when folded (a) Perforating (b) . . . click here for the full article... Unleash the Selling Power of Photos Have you ever noticed how much excitement surrounds a bride on her wedding day? When the back door to the church opens, expectant guests can be heard saying, “What a vision,” or, “She’s as pretty as a . . . click here for the full article... Breaking Design Rules May Sacrifice Clarity Many designers throw caution to the wind, become very creative and before they know it, totally lose their audience. Creativity is important, but don’t let it come at the price of clarity. Here are some . . . click here for the full article... Color Forecasters Predict Bright Future Color affects almost every purchase we make. It affects the way we feel and think about a product. The colors you use to promote your business can dramatically affect your sales. For example, when . . . click here for the full article... Maximizing Your Color Choices Have you ever considered how many colors you can get out of a job that's run in one color of ink? Believe it or not, you can get at least three: the color of the ink, the color of the paper and different . . . click here for the full article... Historical Principle Leads To Layout Magic When asking why something is done a certain way, we often hear the response, “That’s the way it’s always been done.” When this question is asked regarding printing it leads to some interesting answers. . . . click here for the full article... Making Color Corrections If you have already created a document in color, and you like the way it looks on the screen, but have not yet looked at Pantone colors, don't panic! All is not lost. In fact, this can be remedied quite . . . click here for the full article... Lack of White Space Sends Readers Packing Ask designers what the most undervalued design tool is and many will tell you white space. To better understand its value, think about the last time you packed for a trip. Did you cram your clothes into . . . click here for the full article... Build Printing Jobs on a Favorable Foundation When building a house, you must carefully select your foundation. The same is true when designing a printing job. Consider Tim from television’s popular Home Improvement show. When he applies his special . . . click here for the full article... ONE Space After a Period How many of you still use a typewriter? Although there are undoubtedly still some diehard Underwood key-pounders out there, the vast majority have switched to computers. But anyone learning to type before . . . click here for the full article... An Ink Primer click here for the full article... Fabulous Folds click here for the full article... A Paper Primer click here for the full article... Printing Terms click here for the full article... Build a Better Brochure click here for the full article... Understanding Pantone’s Color Changes click here for the full article... The Psychology of Color in Printed Materials click here for the full article... Fonts of Knowledge More than 20 years after the advent of electronic publishing, printers still cite font issues among the top problems they encounter with clients’ files. But keeping a few things in mind can go a long . . . click here for the full article... |
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