Knockouts, Overprints & TrapsWhen you are printing in color, you may occasionally want the colors to touch. When you make colors touch, sometimes problems will occur. For example, ugly white gaps can appear around objects that are . . .
click here for the full article...Colored Stock Yields Higher ResponseConsider the difference between a black and white and colored picture. While black and white pictures can create striking, dramatic looks, colored pictures provide detail. Color pictures tend to be more . . .
click here for the full article...Questions and AnswersRecently I had business cards thermographed. I ran out of cards when I was out of town at a trade show so I asked another printer if he could just match the card I had. The cards I got back were much . . .
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Think With Ink
Imagine if two people handed you flyers promoting the sale of roses ö one a brown flyer printed with black ink and the other, a pink flyer printed with burgundy ink. Which sale would you be more likely . . .
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Questions and Answers
I've been told some grades of paper are better than others for certain jobs.
What is a paper grade and what are the factors for choosing one?
The term paper grade refers to paper categories . . .
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Test Your Printing Knowledge
1. Paper was invented in
(a) Babylonia
(b) Italy
(c) Greece
(d) China
(e) North America
2. This is generally used to prevent cover stock from cracking when folded
(a) Perforating
(b) . . .
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Questions and Answers
The other day I called in to check what I need to bring with me for you to print my job. I was asked to bring my PMS number and a printed sample of what I want. What are PMS colors and why do you need . . .
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Discover the Power of Color
Close your eyes and imagine opening a brand new box of crayons. The colors fill your eyes and excite something deep inside you. It’s something we all feel. Color has power. No one who can see colors can . . .
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Build Printing Jobs on a Favorable Foundation
When building a house, you must carefully select your foundation. The same is true when designing a printing job. Consider Tim from television’s popular Home Improvement show. When he applies his special . . .
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Setting Traps Off Can Have Disastrous Results
How would you respond if someone asked you about trapping for your documents? You might respond confidently because you set traps often. Then again, you might respond by asking, “What is trapping?” Whichever . . .
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How Much Do You Know About The Printing Process?
Everywhere you look, the printed word is evident. Can you imagine what life would be like without it? Blank boxes of cookies on the grocer’s shelves? No newspapers delivered to your door in the morning? . . .
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Green Sheets
Which has a greater impact on the environment: printed materials or electronic content?
Conventional wisdom says that printed materials result in fallen trees and discarded paper . . .
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