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Placing Ads Strategically Improves Results
In just one year, the average American will read 3,000 notices and forms, 100 newspapers and 36 magazines, watch 2,463 hours of TV, listen to 730 hours of radio, buy 20 records, talk on the telephone almost . . .
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Referrals Equal Increased Sales
Approximately 43% of all business people rely on word of mouth when choosing an accountant, lawyer, consultant, doctor, or other professional. But many other businesses that could be adding customers with . . .
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Historical Principle Leads To Layout Magic
When asking why something is done a certain way, we often hear the response, “That’s the way it’s always been done.” When this question is asked regarding printing it leads to some interesting answers. . . .
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Discover the Power of Color
Close your eyes and imagine opening a brand new box of crayons. The colors fill your eyes and excite something deep inside you. It’s something we all feel. Color has power. No one who can see colors can . . .
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Discover the Hitting Power of Envelopes
Imagine running to your mailbox and finding an envelope that says one million dollars enclosed. You would probably rip open the envelope and head straight for the bank. You can generate this same type . . .
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Stuff Envelopes for Maximum Value
How could envelope stuffers work for you? They are actually one of the best and least expensive ways to promote your company. There are several types of stuffers you can create. Some common types are described . . .
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Capture New Customers Through Referrals
What would your results be like if every one of your customers brought in one new customer this year? What do you think it would take to get these kind of results? You might be surprised to find out . . .
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Understanding the Lifetime Value of a Customer or LTV
Recently, you may have run across the term Life Time Value of a customer or LTV. It is the latest marketing buzzword, and you often hear about it in the context of Customer Relationship . . .
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Writing That Effective Sales Letter
You know your business offers first-class products and services, but how do you convince existing and prospective customers of that? When it comes to communicating your sales proposition, . . .
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Repetition wins the race
Brand recognition is of paramount importance when building relationships with your clients. Repetitively viewing your company’s name will allow your company to subconsciously be included . . .
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Build a Better Brochure
People often ask too much of the lowly brochure. Some think that just having a “good brochure” will fix a myriad of marketing problems. Unfortunately, that’s not the case. Too many brochures . . .
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Top-of-Mind Awareness
Remember the TV show “Cheers”? It was the bar you could go to where “everybody knows your name.” In marketing circles, the Cheers secret to success is called “top-of-mind awareness.” After all, making . . .
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